By Mark Hughes | Real Estate Agent Roadmap In real estate, success isn’t built overnight — it’s cultivated. Just like a farmer tending their fields, top-producing agents know that steady, intentional action is the secret to long-term growth. This idea is known as the Law of the Farm, and it’s t...

By Mark Hughes | Real Estate Agent Roadmap Reality Check: Most Agents Never Get the Call According to the National Association of Realtors, two-thirds of home sellers hire the first agent they speak with. Not the best agent. Not the most experienced. Not the cheapest. Just the first one they ta...

By Mark Hughes | Real Estate Agent Roadmap Let’s get one thing straight—real estate success isn’t complicated, but it is a bit counterintuitive. The path to greatness isn’t hidden behind a golden door. It’s right there in front of you, paved with consistent effort, intentional decisions, and a...

How Mastering One Simple Habit Unlocks Influence, Impact, and Income in Real Estate Sales Let’s not dance around it: in real estate, waiting for business to come to you is like fishing without bait. Most agents don’t lack charm, market knowledge, or tools—they lack the habit and confidence to ...

Why Having a Buyer’s Agent in Today’s Market Is a Game-Changer With so much online information, home buyers often wonder: “Do I really need a buyer’s agent?” In a world of Zillow searches, automated home valuations, and discount brokerages, it’s easy to think you can navigate the process solo. B...

As a real estate professional, your Google My Business (GMB) profile is one of the most powerful tools you have for attracting local buyers and sellers. But optimizing your GMB profile is only half the battle. To truly dominate local search results, you need to follow up by creating comprehensiv...