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The Agent Roadmap Newsletter
Your Agent Roadmap to Top-Production and the weekly guidance to get you there. Mark Hughes avoids the noise and the fluff to give you the Roadmap mindsets, skillsets, and actions to navigate real estate sales with confidence and clarity.
By Mark Hughes | Real Estate Agent Roadmap
Let’s be honest: if real estate websites were restaurants, Zillow would be In-N-Out during lunch hour. Massive lines, everyone knows the name, and even if you think you like something else better, you still end up there.
Meanwhile, Compass is trying t...
By Mark Hughes | Real Estate Agent Roadmap
There are two types of real estate agents out there—and chances are, you’ve already encountered both.
There’s the Collaborative Agent—helpful, open-handed, communicative, and focused on long-term relationships over short-term wins. And then there’s th...
By Mark Hughes | Real Estate Agent Roadmap
With all the industry hot air and noise right now, it's obvious that we’re not in Kansas anymore.
The world of real estate cooperation has officially shifted. Gone are the days when seller-paid buyer agent commissions were baked into the cake via MLS ...
How Mastering One Simple Habit Unlocks Influence, Impact, and Income in Real Estate Sales
Let’s not dance around it: in real estate, waiting for business to come to you is like fishing without bait.
Most agents don’t lack charm, market knowledge, or tools—they lack the habit and confidence to ...
Why Having a Buyer’s Agent in Today’s Market Is a Game-Changer
With so much online information, home buyers often wonder: “Do I really need a buyer’s agent?” In a world of Zillow searches, automated home valuations, and discount brokerages, it’s easy to think you can navigate the process solo.
B...
As a real estate professional, your Google My Business (GMB) profile is one of the most powerful tools you have for attracting local buyers and sellers. But optimizing your GMB profile is only half the battle. To truly dominate local search results, you need to follow up by creating comprehensiv...
In today’s digital-first real estate market, your Google My Business (GMB) profile is one of the most important tools for getting found, building trust, and generating leads. Yet, many real estate agents either neglect their GMB or fail to optimize it for maximum impact.
Here’s the truth: A well...
In today’s fast-moving real estate landscape, the key to outperforming competitors isn’t just experience—it’s data. What separates top agents from the rest is their ability to recognize trends before they happen, price homes with precision, and time the market confidently.
But let’s be honest: n...
The Power of Engaging with Local Networks to Build Market Expertise
In real estate, being a market expert goes beyond understanding property values and pricing trends. It requires a deep connection with the community and active engagement with local networks. By participating in community groups...
Mindset:
From Chaos to Clarity: How to Stay Focused in Real Estate Sales
Real estate sales can feel like a never-ending whirlwind—clients calling at all hours, endless paperwork, and constant market shifts. It’s easy to get lost in the chaos. But top-performing agents don’t just work harder; ...
Mindset:
“Between stimulus and response, there is a space. In that space is our power to choose our response.” – Viktor Frankl
This timeless quote from Viktor Frankl speaks to the essence of decision-making, a skill that is especially critical in real estate sales. In a profession full of chall...
Mindset:
Wildfires and the Real Estate Market: A Tale of Two Forces
Natural disasters like our current and tragic LA wildfires, beyond the utmost important human toll, have a dual impact on the real estate market, marked by declines in some areas and temporary booms in others. Understanding the...
Your Agent Roadmap to Top-Production and the weekly guidance to get you there. Mark Hughes avoids the noise and the fluff to give you the Roadmap mindsets, skillsets, and actions to navigate real estate sales with confidence and clarity.
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