Your path to mastering the art and science of real estate success with Mark Hughes. Great with coffee.
The Agent Roadmap Newsletter
Your Agent Roadmap to Top-Production and the weekly guidance to get you there. Mark Hughes avoids the noise and the fluff to give you the Roadmap mindsets, skillsets, and actions to navigate real estate sales with confidence and clarity.
By Mark Hughes | Real Estate Agent Roadmap
In real estate, success isn’t built overnight — it’s cultivated. Just like a farmer tending their fields, top-producing agents know that steady, intentional action is the secret to long-term growth.
This idea is known as the Law of the Farm, and it’s t...
By Mark Hughes | Real Estate Agent Roadmap
Reality Check: Most Agents Never Get the Call
According to the National Association of Realtors, two-thirds of home sellers hire the first agent they speak with. Not the best agent. Not the most experienced. Not the cheapest. Just the first one they ta...
By Mark Hughes | Real Estate Agent Roadmap
Because losing touch with your database is like throwing away future commissions—with both hands.
In today’s relationship-driven real estate world, your database isn’t just a digital address book—it’s your business’s heartbeat. It’s the difference bet...
By Mark Hughes | Real Estate Agent Roadmap
Let’s get one thing straight—real estate success isn’t complicated, but it is a bit counterintuitive. The path to greatness isn’t hidden behind a golden door. It’s right there in front of you, paved with consistent effort, intentional decisions, and a...
By Mark Hughes | Real Estate Agent Roadmap
The Secret Society of Listings
In a business built on open houses, for-sale signs, and “JUST LISTED!” blasts, it’s always seemed a little ironic — almost cheeky — that one of the most enduring real estate practices has involved not marketing a home pu...
By Mark Hughes | Real Estate Agent Roadmap
Let’s be honest: if real estate websites were restaurants, Zillow would be In-N-Out during lunch hour. Massive lines, everyone knows the name, and even if you think you like something else better, you still end up there.
Meanwhile, Compass is trying t...
By Mark Hughes | Real Estate Agent Roadmap
There are two types of real estate agents out there—and chances are, you’ve already encountered both.
There’s the Collaborative Agent—helpful, open-handed, communicative, and focused on long-term relationships over short-term wins. And then there’s th...
By Mark Hughes | Real Estate Agent Roadmap
With all the industry hot air and noise right now, it's obvious that we’re not in Kansas anymore.
The world of real estate cooperation has officially shifted. Gone are the days when seller-paid buyer agent commissions were baked into the cake via MLS ...
How Mastering One Simple Habit Unlocks Influence, Impact, and Income in Real Estate Sales
Let’s not dance around it: in real estate, waiting for business to come to you is like fishing without bait.
Most agents don’t lack charm, market knowledge, or tools—they lack the habit and confidence to ...
Why Having a Buyer’s Agent in Today’s Market Is a Game-Changer
With so much online information, home buyers often wonder: “Do I really need a buyer’s agent?” In a world of Zillow searches, automated home valuations, and discount brokerages, it’s easy to think you can navigate the process solo.
B...
As a real estate professional, your Google My Business (GMB) profile is one of the most powerful tools you have for attracting local buyers and sellers. But optimizing your GMB profile is only half the battle. To truly dominate local search results, you need to follow up by creating comprehensiv...
In today’s digital-first real estate market, your Google My Business (GMB) profile is one of the most important tools for getting found, building trust, and generating leads. Yet, many real estate agents either neglect their GMB or fail to optimize it for maximum impact.
Here’s the truth: A well...
Your Agent Roadmap to Top-Production and the weekly guidance to get you there. Mark Hughes avoids the noise and the fluff to give you the Roadmap mindsets, skillsets, and actions to navigate real estate sales with confidence and clarity.
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