By Mark Hughes | Real Estate Agent Roadmap
Artificial Intelligence isn’t just a concept anymore — it’s here, and it’s revolutionizing how real estate agents prospect, nurture leads, and close deals. But the real magic isn’t just using AI; it’s using it well.
The difference between mediocre results and game-changing results comes down to better prompting. Your prompts (the instructions you give AI tools like ChatGPT) determine the quality of the output. Write a vague prompt, get vague answers. Write a specific, strategic prompt, and you’ll get lead-generating gold.
This article will walk you through five of the most powerful prompts and templates agents can use right now to boost productivity, enhance branding, and close more transactions.
1. The Content Calendar Prompt
Why you need it: Consistent online visibility is essential, but most agents waste hours trying to figure out what to post.
Prompt Template:
“Create a 90-day content calendar for social media that helps me build a personal brand and generate local leads in [community]. Include a mix of educational, entertaining, and promotional posts.”
Example Add-On:
“…and make sure each week highlights one success story from my clients and one community spotlight.”
Result: A plug-and-play posting schedule with ready-made ideas tailored to your market.
2. The Lead Follow-Up Prompt
Why you need it: Leads are lost when follow-up is inconsistent or unpersuasive. AI can craft sequences that gently nudge prospects toward action.
Prompt Template:
“Write a 4-email follow-up sequence for a seller lead who just met with me for a listing appointment. Make it friendly, persuasive, and demonstrate my expertise in [community].”
Example Add-On:
“…include one subtle reminder about how my average days on market is lower than the community average.”
Result: Warm, professional email series that converts leads who might otherwise go cold.
3. The Local Event Ideas Prompt
Why you need it: Agents who host or sponsor community events build trust and brand recognition faster.
Prompt Template:
“Give me 10 local event ideas I could host or sponsor in [community] that position me as the go-to real estate expert.”
Example Add-On:
“…focus on events seniors would enjoy and could attend within walking distance of [address].”
Result: Instant list of creative ways to connect with your farm area and build relationships.
4. The Pipeline Optimization Prompt
Why you need it: Your pipeline isn’t just about lead quantity — it’s about moving leads through stages effectively.
Prompt Template:
“Analyze this pipeline: [insert number of buyer leads, seller leads, active escrows, and past clients]. Suggest the top three actions I should take this month to increase closings.”
Example Add-On:
“…also tell me which clients I should prioritize for outreach based on potential ROI.”
Result: A focused action plan to plug leaks and convert more prospects into clients.
5. The Newsletter Prompt
Why you need it: Consistent, value-packed newsletters keep you top of mind and drive referrals.
Prompt Template:
“Write a monthly email newsletter for my past clients and sphere of influence. It should include a market update, a client success story, and a lifestyle tip for [community].”
Example Add-On:
“…include a subtle call to action for anyone considering buying or selling to reply to the email.”
Result: A professional, relationship-building newsletter that people actually look forward to reading.
Part 2: The 3 Best Prompt-Building Templates Agents Must Know
Now that you’ve seen the what (the exact prompts to use), it’s time to learn the how: building your own powerful prompts.
The truth is, you won’t always find the perfect pre-made prompt. These 3 frameworks give you a formula for crafting prompts that get exactly what you need from AI every time.
1. The SCA Framework (Situation – Context – Action)
This template helps you avoid vague outputs by giving AI the three core elements it needs:
Template:
“I am [describe your role/situation]. I need [context of the problem]. Write/generate/create [specific action or deliverable].”
Example:
“I am a real estate agent specializing in senior living communities. I need more ways to stay visible to my farm area. Write me 10 creative monthly touchpoint ideas that don’t feel salesy.”
Why it works: It sets up the “why” and “what” before asking AI to produce the result.
2. The SPEC Framework (Specifics – Purpose – Example – Constraints)
Template:
“Create [specific deliverable] for [target audience] that accomplishes [purpose]. Use examples like [reference or style]. Keep it within [constraints like word count or tone].”
Example:
“Create a 150-word Instagram caption for first-time buyers that makes them feel confident about purchasing. Use the style of a trusted guide, not a pushy salesperson. Include one call-to-action at the end.”
Why it works: AI thrives when it knows who the audience is and how success will be measured.
3. The Iterative Framework (Draft – Review – Improve)
This template helps you refine instead of accepting “meh” output.
Step 1 Prompt:
“Write a first draft of [deliverable] for [audience]. Tone should be [tone].”
Step 2 Prompt:
“Review the draft and make it more engaging and concise.”
Step 3 Prompt:
“Add in a strong call to action and optimize for clarity.”
Example:
You start with a basic open house flyer → then ask AI to rewrite it to feel more engaging → then ask it to add a clear call to action.
Why it works: You get a sharper final product by treating AI like an assistant, not a magician.
Key Takeaway:
When you understand how to build your own prompts using these templates, you’ll never get “generic” results again. Combine these frameworks with the five core prompts from Part 1, and you’ll be able to generate social content, nurture campaigns, listing copy, and business strategies in minutes.
What’s Next?
We’re working on the Agent AI Prompt Playbook™ with over 25 ready-to-use prompts and templates. Roadmap subscribers will get early access.
Question for you: Which prompt-building template will you try first? Hit “reply” and share — your example might be featured in our following newsletter.
Mindset:
"You're only here for a short visit. Don't hurry, don't worry. And be sure to smell the flowers along the way."
- Walter Hagen
Mastery This Week:
The ability to analyze and understand local market trends is a vital skill for long-term success. Whether you’re working with buyers, sellers, or investors, your ability to provide valuable insights based on market trends can set you apart as an expert in your field. By mastering real estate trend analysis, you not only improve your credibility but also offer strategic guidance that can help your clients make smarter decisions.
This blog will guide you through techniques for analyzing local market trends and explain how to apply these insights during client consultations.
Follow me on: Instagram | Facebook | and LinkedIn
[email protected] | 818-480-2864
đź“Ś Seven Gables Agent Roadmap Learn More
📌 The Real Estate Agent Roadmap 12-Months To Mastery 🚀
Responses